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2013년 11월 28일 목요일

About 'espn sports shop'|The dangers of ESPN and the sports news (im)balance







About 'espn sports shop'|The dangers of ESPN and the sports news (im)balance








In               what               could               be               a               major               step               in               the               evolution               of               mixed-martial               arts               as               a               mainstream               sport,               ESPN.com,               America's               most               popular               sports               Web               site               (as               well               as               sports               TV               network)               has               launched               an               MMA               section               for               the               first               time               in               the               site's               history.

The               section               is               the               result               of               a               "cross-promotional               and               content               integration"               agreement               with               Sherdog.com,               the               world's               most               popular               mixed-martial               arts               Web               site               which               receives               than               2               million               visitors               a               month               and               features               fighter               profiles,               records,               videos,               live               and               archived               audio,               live               unofficial               fight               updates,               and               an               MMA               merchandise               shop.
               Much               of               the               content               on               the               site               is               directly               linked               to               Sherdog.com               stories               but               is               presented               in               the               typical               streamlined               ESPN.com               sports               format               that               is               so               familiar               to               its               thousands               of               visitors.

The               official               title               of               the               section               is               "Mixed-Martial               Arts               in               Association               with               Sherdog."
               The               official               address               for               the               section               is               http://sports.espn.go.com/extra/mma/index,               but               the               site               can               also               be               found               by               click               on               the               small               "More               +"               icon               on               the               right               side               of               the               small               toolbar               at               the               top               of               the               screen               listing               the               various               sports               that               ESPN               provides               coverage               for.
               ESPN.com               had               published               more               articles               in               the               previous               two               weeks               about               mixed-martial               arts,               especially               considering               the               hoopla               surrounding               boxer               Floyd               Mayweather's               disparaging               comments               about               the               sport               and               the               plethora               of               comparisons               made               by               the               media               about               the               popularity               of               boxing               compared               to               the               rise               of               mixed               martial               arts.
               Another               ESPN               property,               the               ESPN               News               television               network,               has               also               stepped               up               its               coverage               of               the               sport               with               interviews               of               top               Ultimate               Fighting               Championship               fighters               as               well               as               live               coverage               of               the               weigh-in               for               the               UFC               71               event               in               Las               Vegas,               which               is               one               of               the               biggest               MMA               fights               of               the               year               and               features               Chuck               "The               Iceman"               Liddell               in               a               main               event               match               for               the               light               heavyweight               title               against               Quinton               "Rampage"               Jackson.
               Liddell               was               also               on               the               cover               of               ESPN               the               magazine               as               well               as               Sports               Illustrated.
               Many               observers               and               analysts               felt               that               the               next               step               for               the               UFC               and               MMA               in               general               to               continue               its               growth               as               a               sport               was               to               secure               a               deal               for               coverage               with               a               bigger               network               such               as               ESPN.

Currently,               most               of               the               UFC's               coverage               airs               on               the               cable               channel               Spike               TV.
               "Our               mission               is               to               serve               sports               fans               and               collaborating               with               Sherdog.com               made               sense               for               both               of               us,"               said               John               Kosner,               senior               vice               president               and               general               manager               of               ESPN               New               Media               to               Sherdog.com.

"We               can               tap               into               the               resources               of               some               of               the               best               Mixed               Martial               Arts               experts               in               the               business               -               delivering               a               level               of               dedicated,               expert               coverage               that               fans               expect               from               ESPN.com,"               he               said.






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